Apart from Robert de Niro, whose involvement in upmarket Japanese restaurant group Nobu has mainly been silent, successful celebrity-run restaurants have been far and few between.
You'd think these high profile failures would have taught celebrities aspiring to become restaurateurs a few lessons but no, an increasing number of them seem hell-bent on taking the plunge.
There's Jack Tweed, widower to the late Jade Goody and current jail-bird, who plans to launch a "posh restaurant in Essex" (spot the paradox anyone?) in his late wife's honour.
Then we have Heather Mills, alleged gold digger and ex to Paul McCartney, who recently announced her forthcoming vegan restaurant in Brighton and megalomaniac plans to roll the concept out internationally.
Joining her in Brighton is radio personality and X Factor presenter Dermot O'Leary, who together with two mates will open Fishy Fishy in June. (No prizes for guessing what'll be on the menu.)
Last but not least, Danielle Bux, girlfriend to ex-footballer and potato head, sorry Walkers crisps face, Gary Lineker, wants to open a pub together with her beau. Having just endured Hell's Kitchen, you'd think she'd know better but hey, some people never learn.
Why do celebrities think they can run restaurants? And is it just me or do all of the above sound like recipes for disaster?
Picture of Planet Hollywood Leceister Square supplied by Rex Features.