Nearly half of the cookery books in British households are banned to book shelves as consumers are put off by expensive ingredients and difficult recipes, the research commissioned by Italian food company Sacla revealed. It also found that more than half (53%) of consumers prefer to look for recipes online based on what they have got in rather than wade through books to find suitable recipes.
The survey, which quizzed 2,000 British consumers, suggested that two-thirds of home cooks shelve books as they find recipes intimidating. Recipes from three-Michelin-starred chefs Heston Blumenthal and Gordon Ramsay were cited as the most complicated, while Jamie Oliver and Delia Smith were praised for their simplicity.
More than a third (35%) of those questioned said the cost of specific ingredients led them to stick to simpler recipes while over a quarter (27%) were put off by rare ingredients that are too difficult to find.