Wispa has something to shout about

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                                                                    Wispa.jpgThey say the oldies are the best and it seems Cadbury has proved this with the successful award-winning relaunch of its Wispa chocolate bar.

At the Product of the Year awards ceremony held at London's Royal Opera House this month, the Wispa bar was named Product of the Year within the Confectionary category.

Wispa returned to shelves by popular demand last October and it seems customers can't get enough of the bubbly chocolate with a massive 41.4m bars sold.


Kate Harding, trade communications manager at Cadbury said: "The return of Wispa has been driven by the passion of its fans, so the award is a fitting accolade. The success of Wispa is testament to a product which has proven itself a true British icon."

Long live the chocolate bar. Product Junkie would like to know why Wispa was so cruelly removed from shelves in the first place?

And what's more, (for those old enough to remember), will comedians Mel Smith and Griff Rhys Jones be re-enacting their "talking heads" commercial of the 1980s in which they discuss the famous chocolate bar in hushed tones...?


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This page contains a single entry by Emma White published on February 5, 2009 11:49 AM.

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