On the day of Michael Jackson's funeral some fans will play his music and videos, recite the lyrics of his songs, hold candlelight vigils and maybe even wear a white glove to pay tribute to the late pop star.
Others will eat jelly. No, Product Junkie does not jest, others really will eat jelly.
You see, on the occasion of Jackson's funeral, diners at Bistrotheque restaurant and bar in East London will be offered 'funeral jellies' of black cherry and Champagne and set with 24 carat gold.
The newly-launched funeral jelly service from Bompas & Parr evolved out of the success of its wedding jelly service, with the shapes of the moulds and colours of the jellies designed to be in keeping with the tone of the ceremony.
The company says that with traditional English jelly enjoying a renaissance across the UK, grieving families are increasingly serving it at funerals.
Apparently the idea is a revival and modern interpretation of a neglected element of the funeral ceremony. In the past funeral cakes, much like shortbread, would be served with a glass of ale or Madeira after the internment.
Two young women 'servers' distributed the cakes and it was these women who walked at the head of the funeral procession. The cakes were traditionally wrapped in black crepe paper and moulded to depict motifs including skulls, hearts and roses.
"Historically funeral cakes were made using moulds much like jellies," said Harry Parr, partner of Bompas & Parr. "Original funeral moulds were made in metal, wood and ceramic with motifs including the three plumes that decorate hearses, roosters, symbolising resurrection and Masonic symbols. Our funeral jellies are designed in the shape of the ancient pyramids."
David Waddington of Bistrotheque considers the resurrection of the traditional jelly a great example of the continuing interest in the food and customs of the British Isles, commenting: "The funeral jelly, both sombre and celebratory, reminds us of our food heritage traditions and is a fitting tribute to the King of Pop and his lifetime of incredible music."
Customers ordering funeral jellies from Bompas & Parr can choose flavours and have bespoke moulds made.