If you thought that outside Scotland haggis only made an appearance at the dining table of homesick Celts on Burns Night you'd better think again.
According to Macsween of Edinburgh, a family company specialising in the production (or should that be rearing...) of haggis since 1953, London has emerged as England 's top haggis-eating city with some 20% of the company's haggis now sold in the capital.
A further revelation is that in total more haggis is now sold in England than in Scotland with just over 50% of Macsween buyers based outside Scotland and the company's English wholesalers showing strong sales increases of up to 30% year on year.
Jo Macsween explains: "UK sales have increased primarily as haggis is increasingly being used as a versatile ingredient, for everything from lasagne to pies. We're very happy to see that many Londoners have now adopted haggis as part of their diet."
Better get it on the menu pronto then.