June 2010 Archives

Cadbury Flake200.jpg"Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before." Is there anyone in Britain who can't sing that lyric?

It's like the Doctor Who thing - every generation has its own special Doctor, be it John Pertwee, Tom Baker, David Tennant or whoever. Similarly, every generation has its own Cadbury Flake advert which, in the 60s and 70s at least, usually featured a sultry girl seductively eating chocolate.

Among the most memorable are the artist in a field of poppies painting a watercolour, the woman letting her bath overflow, and the negligee-clad girl sitting on a window sill on a hot evening while a gecko lizard crawls over a ringing telephone. Among the most forgettable is Joss Stone trilling the famous jingle while working on a new song in a recording studio.

But it's all change with the new ad. Gone are the jingle and the girl indulging in a moment of pleasure. Instead the aim is to represent the beauty and delicacy of the product simply by a girl in a ruffle-abundant yellow dress produced by couture designer Antony Price. Taking three weeks to create with 200 metres of fabric, the yellow dress becomes an analogy for the folds of the chocolate.  

Launched earlier this month, the new campaign runs for six weeks including TV, cinema and PR backed by £3.5 million investment.

Hope lives on with England football plates

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England plates 200.jpgUnless you've been in outer space for the last few weeks you'll have noticed that football fever has gripped the UK, although if the England team's last match was anything to go by the fever could well have subsided by this time tomorrow and given way to overwhelming feelings of grief.

There have been hundreds of themed products floating around the hospitality market from Tibard's St George's cross-emblazoned chefs' jackets to Pieminister's Fabio Pie and Rooney Roll.

Product Junkie has just come across these rather nifty England football shirt/shorts plates from Dalebrook Supplies which, at the risk of sounding wildly optimistic, could be a nice touch if you're serving snacks during a screening of any more England matches.

However, as they're made from 100% food safe melamine which makes them durable, you will be denied the satisfaction of smashing them to the floor when the inevitable happens.

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This page is an archive of entries from June 2010 listed from newest to oldest.

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