Next week is National Chocolate Week which means it will be positively frowned upon not to eat chocolate all week long. Oh misery...
Like we need an excuse anyway. In fact the latest research from Mintel reveals that despite these dark economic times forcing cutbacks in other areas, chocolate is something we're not giving up.
With consumers turning to it as a low cost comfort food, UK sales of chocolate confectionery increased by 9.2% between 2007 and 2009 to reach an estimated £3.6 billion and sales are projected to grow even further to £4.1 billion by 2015.
And it seems that dark chocolate has leapt ahead in the popularity stakes with the overall majority of people who said they preferred milk chocolate in 2008 dropping to just 35% in 2009.
A whopping 90% of us say we 'regularly' eat chocolate and the number of us using chocolate as a treat increased from 46% in 2008 to 49% in 2009.
Well it is cheaper than a pair of Jimmy Choo's.