Keith Valentine Graham aka Levi Roots, a British-Jamaican reggae musician, television personality, celebrity chef and entrepreneur has expanded his range of Caribbean inspired products with the help of Devon-based company Burts Chips.
The new Reggae Reggae spicy snacks Reggae Reggae Groove Cut crisps and Levi's Caribbean Chilli Beef Groove Cut crisps promise to meet the growing demand for more adventurous flavours and 'sharing' snacks and tap into the success of the Levi Roots brand since his appearance on BBC's Dragons' Den in 2007.
Combining Jamaican herbs and spices, the crisps are hand-cooked to create a unique offering unlike anything else on the market.
Back in 2007 Roots released an extended version of his song "Reggae Reggae Sauce" with all of the money going to comic relief. Let's listen out for a surprise Christmas number one!