Have you heard the whispers on the street? Bacon Jam, Bacon Jam.
"Have you tried Bacon Jam?" I was asked at the New Covent Garden Christmas event last week.
Here's the low-down - it was created at restaurant Eat 17 by head chef Chris O'Connor and Co-owner James Brundle when they successfully combined the two ingredients served with their cheeseburger (rasher of bacon and onion marmalade).
The product has had local and national news coverage and the first five minutes of Jonathan Ross' debut ITV show were devoted to it!
Now the Bacon Jam guys are now ready to supply catering tubs to restaurants. Turners Fine Foods are signed up to distribute it.
There's a jar on its way to me - so the proof will be in the - erm Bacon Jam.
If reports are to be believed - it will change the humble burger forever.