With seasonality and local produce high on the agenda for most restaurants and pubs, the latest initiative that is happening up and down the country is encouraging local residents to swap their home-grown produce for a pint.
One pub to trying the initiative is the Old Bear in Cobham which is keen to promote local produce the pub is running a two-week "produce for pints" scheme.
The aim of the campaign is to get the local community involved in The Old Bear and confirm the old adage that the pub is the hub of any village.
The Old Bear hopes that home-grown/locally shot produce is brought in to the pub, shown to head chef Nathan Green, and on approval of quality and quantity, can be swapped for a pint.
Green who was appointed to the newly-refurbished pub in July, hopes that scheme will not only highlight the great produce from the surrounding area but also encourage the locals from trying out the new pub and its menu.
His presentation of food and keeness to use seasonal and less-expensive cuts of meat is testament to his experience of working with some the country's best chefs, as is his ability to present them with great depth of flavour.
The "produce for pints" scheme, which is in it's first week has already seen local gamekeepers present him hare and pheasant and locals bring along vegetables from their allotments.
If the campaign proves to be a success, Green has not ruled out bringing it back for other seasons.